Our branding and style
As part of the Girlguiding family, our brand was refreshed in 2023. We still have our recognisable red and gold colours and our new logo matches Girlguiding's.
Our key messages are still find friendship, give support, get involved, and get active, and the way we talk about Trefoil has been refreshed too so that we can ensure we are accessible to all.
As part of this refresh, we have new brand guidelines and new style (tone of voice) guidelines. You can read these in depth below, or look at our helpful brand overview document to see the key information.
Girlguiding and Trefoil branding will change gradually over the next few years, so we expect to see our previous brand and new brand style sitting side by side. This helps us reduce wastage too.
As well as a new logo for Trefoil as an organisation, you can also create a localised version for your guild, county, country or region. To do this, visit the Girlguiding online design centre. If you need help with how to use it, we have instructions below.
Make sure you send us any badges, flags, or other design work so that we can check that we're all getting the best out of our new brand and sign off the design.
If you have any questions, you can always get in touch with our friendly office team.
Brand overview
A quick overview of our brand including our badge guidelines - refer to these if you are creating a badge.
Full brand guidelines
Our full guidelines tell you all about our brand and how to use it, including specific details like our colours and fonts.
Full style guidelines
If you're writing for Trefoil or about Trefoil, these guidelines will help.
Online design centre instructions
How to access the online design centre and create a logo for your Trefoil or local area.
Trefoil Guild logos and templates
The national logo should not be used unless you are working in conjunction with the national team to create materials. Please use the Girlguiding online design centre to create a localised logo appropriate for your area and level. We have instructions above if you need support.
Headed paper template
Insert your newly created logo on here and your local information in the footer to create your own headed paper.
Compliment slip template
After creating your logo you can insert on this template and create your own compliment slip.
Compliment slip template - 3 page
The same template as above, but 3 on a page of A4 paper.
PowerPoint template
If you need to create a Trefoil PowerPoint presentation, you can download our template.